Very good …. a Must READ Google is ‘confident’ it can win back advertiser trust after brand safety scandal The tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising. By Ellen Hammett 21 Mar 2018 5:43 pm Following revelations last year that brands’ ads were […]

BMG PR department like it : Cool and important information for merchants and consumers … Why Google and Facebook should heed Unilever’s warnings Keith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or […]