Coca-Cola Great Britain appoints new marketing director
Coca-Cola Great Britain appoints new marketing director Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business. By Molly Fleming 13 Dec 2018 1:02 pm Coca-Cola Great Britain has appointed company veteran Paul Grace as marketing […]
The Importance of Business Reputation
The key for your local business success … More than 80% of shoppers start their buying journey on the internet with product research and price comparisons. It’s worth noting that over 60% of consumers read product reviews before making a purchase. “The reputation of a business is essential to its survival. The trust and confidence […]
How Restaurants Should Use Google My Business and Local Search
How Restaurants Should Use Google My Business and Local Search Posted by David Kutcher on 9/17/15 8:00 AM in Restaurant Marketing 9 minute read Print Rate This Article: If you want to do just one activity that will take approximately 10 minutes of your time and yield the most customers for 0 cost, this is that one thing […]
3rd or First-party data marketing
How to move to a first-party data marketing strategy Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party […]
Google is ‘confident’ it can win back advertiser trust after brand safety scandal
Very good …. a Must READ Google is ‘confident’ it can win back advertiser trust after brand safety scandal The tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising. By Ellen Hammett 21 Mar 2018 5:43 pm Following revelations last year that brands’ ads were […]
Why Google and Facebook should heed Unilever’s warnings
BMG PR department like it : Cool and important information for merchants and consumers … Why Google and Facebook should heed Unilever’s warnings Keith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or […]